How to efficiently collect customer reviews from major e-commerce websites
A recent study from BrightLocal shows that 98 percent of shoppers read customer reviews before buying anything online. This proves how much ratings and comments guide our choices. Most people also read about ten reviews before they decide if they can trust a brand. The number of reviews matters because it makes a company look more real and reliable. Shoppers also care about how brands respond to feedback. In fact, 88 percent of people are more likely to buy from a business that replies to both good and bad reviews. When companies take the time to answer customers, it shows they care. It also helps build trust and protect their online reputation. With so many marketplaces out there, brands need a simple way to collect customer feedback from each platform. This helps them understand what buyers want and keep improving their products and services. Why Customer Reviews Matter for E-Commerce Brands Customer opinions play a major role in how people shop online. When shoppers see real experi...